Answered Essay: what is advertising, how has it evolved, and what does it do in modern times?

what is advertising, how has it evolved, and what does it do in modern times?

Expert Answer

Advertising is a means of communication which is used in promoting the sale of commercial products and services. Any medium that can take a message from an organization to a potential consumer can be used in advertising. It is an act of calling the attention of the public in order to have awareness of the product an organization intends to sell in the market.

Advertising and marketing have been around a long time. Since its very first beginnings, which are thought to date back to steel carvings made by the ancient Egyptians, advertising has constantly had to adapt and change to suit new mediums and an increasingly savvy audience. It has been prevailing from the days of medicine where men drove across the country as well as cross-country in a covered wagon to today’s generation of data-driven and web marketing tactics, there was so much change.

The one medium that’s had a bigger impact on advertising than anything before it is the world wide web (www).The internet has revolutionized advertising in the most astounding way. Not only has it changed the way advertisements are broadcast, but has also changed the way consumers act towards them.

Let’s take things back to the pre-internet days. The days when advertising was carried out via cheesy infomercials on radio, fuzzy old televisions, and billboards. This was the golden era of advertising, when the whole movement was considered a huge part of society. The first TV ad popped up on screens in 1941 in America. Characters in the advertisements were built around products to create a semblance of connection between viewers and brands. And famous faces were brought to sell almost everything from cigarettes to washing machines.

Today, the shift in the advertising world has seen the rise of other motives when it comes to commercials. Rather than the sell mentality, ads are focused on community building and brand awareness. This idea of emphasizing a solution to consumer’s problems instead on the product is becoming increasingly common in the present generation. Brands have been working twice as hard to gain the trust of consumers in the internet world. So, one of the biggest changes that advertising took its way is attracting consumers in such a way that the consumers have become active from being passive. Essentially, consumers have become a part of advertising, rather than a passive onlooker and that is the biggest change that advertising has brought to the present world.

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