Answered Essay: What is the distinction between primary, secondary, and tertiary setting goals?

What is the distinction between primary, secondary, and tertiary setting goals?

Expert Answer


Primary goals– Primary goals of the business are the goals, achievemnet of which is the first priority of the business organisation. Without acheivement of these goals, it would become almost impossible to survive. These goals include-

  • Earning profit-This is one of the primary goal of the business enterprise.
  • long term survival in the industry
  • Accompolish the measures to success

Secondary goals- These are the goals, achievement is not the first preference of the organsaition, but non acheivment may harm the organisational performance and may also affet the acheivement of primary objectives. Organisation will not shut down on non acheivement of these goals but it may affect the long term survival of the organisatinon.These goals may include.

  • Managing cost or cost minimization
  • Gaining competitive advantage
  • Customer satisfaction
  • Sales maximization
  • Employees satisafction

Tertiary goals- These goals comes after the primary and secondary goals.Non Acheivement of these goals may be somehow results in bad situation for organsoation, but the impact of bad would not be such bad, as in the case of primary or secondary goals.However acheivement of these goals may enhance the profitability of the business. These goals include-

  • Goals to work in a dynamic environment.
  • Providing healthy working conditions to the employees.
  • choosing the appropiate leadership style and enhance the leader’s quality
  • Enhance the knowledge of employees.
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