What would be the 3 relative advantages and disadvantages of involving actual customers in the concept generation process? (Product design and development)
Answered Essay: What would be the 3 relative advantages and disadvantages of involving actual customers in the concept generation process? (Product design and development)
Expert Answer
n process begins with set of customer needs and target specification and result in a set of product concept from which the team will make final selection. Involvement of customer in the concept generation process has following advantages:
1. Direct feedback from experienced customers: It helps in designing and development of product. It provides grass root requirement of features from customers.
2. Product optimization
3. Reflect on solution and the process
Disadvantages:
* Limited amount of time: In whole process, there are limited amount of time to involve maximum potential and experience customers.
* Limited amount of money: There is no extra budget to involve customers in concept generation process.
* Limited amount resources
