Answered Essay: Why do many organizations fail to use their mission and vision effectively?

6. Why do many organizations fail to use their mission and vision effectively?

Expert Answer



Organizations fail to apply the mission and vision because they lack the step by step strategic initiatives required to achieve the goals and position identified in these statements.
Mission statement talks about the objective of setting the organization, the services on offer and the way the organization should approach in the business environment. Vision statement gives the information about the future position of the organization and where it aspires to be.
Here, mission and vision statements are the fundamental to the formation of the organization. Though, it needs the proper planning, selection of the right projects and alternatives and a tradeoff between short term gains and long term profitability.
Organizations fail to use their statements due to the following reasons:
1.   Lack of strategic planning and management’s willingness to pursue the vision and mission
2.   Lack of initiatives towards the development of USPs and competitive advantages
3.   Static vision and mission as it should be revised with the changing business environment

4.Vision and mission are drafted on the basis of lofty targets that cannot be achieved

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