Answered Essay: Why is it important to include hard, soft and contextual goals when assessing international managerial

Why is it important to include hard, soft and contextual goals when assessing international managerial performance?

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It is important to include hard, soft and contextual goals when assessing managerial. Performance’s hard goals are specific, challenging and directly measurable like profits, market share etc. Soft goals based on relationship or features and they are easier to measure. Contextual goals concern with the situation in which the person performed.

It is important to include all three in accessing the managerial performance, because a manager’s performance may not be judged solely on one factor as the performance may result of contribution of the others.

For example, relying solely on the hard goals (financial) is not good because the performance may be due to visits of the personnel from the head office to the subsidiary. Involving soft goals and contextual goals help to supplement the performance evaluation and provide and better assessment

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