Answered Essay: Write 3-4 paragraphs about Jack Ma CEO of Alibaba, what are the vision, misión and strategies that

Write 3-4 paragraphs about Jack Ma CEO of Alibaba, what are the vision, misión and strategies that has for his company?

Expert Answer

Alibaba has become the largest ecommerce company in the world under the guidance of Jack Ma. Alibaba group was founded in 1999 at HangZhou by Jack Ma. Alibaba business group has seven business groups namely Alibaba Small Business Operations, Taobao, Tmall, Alibaba international Business Operations, Juhuasuan, eTao and Alibaba cloud Computing. Jack Ma was a teacher by profession and through his dedication and hard work became the richest man in China. Jack Ma’s vision was to make Alibaba a global platform for small business’ in China and he succeeded in achieving this.

Jack Ma’s journey to Alibaba started when he searched internet for ‘beer’. There was no result for Chinese option and this made him to think about the internet opportunities in China. Alibaba.com allows the exporters to post products in the site that buyers can browse and it started attracting the customers from different parts of the world. Jack Ma’s mission was to build a strong and profitable customer connection and it has a brilliant marketing strategy. Through effective marketing strategies Jack Ma was able to build strong relationship with the suppliers and buyers which helped the company to make good profit. Jack Ma tried to make the business easy. The sales channels were inadequate in China before and trade exhibitions were very costly and sales team couldn’t reach much people. The technology used by Jack Ma through internet helped to make China a huge market and made the business easy for the Chinese SMEs. Alibaba’s strategy of Customer being first, company second and shareholder third helped to develop clear mission of making easier to do the business across the world.

The payment methods through Alipay.in helped Alibaba’s success. The strategy to introduce the payment method helped Alibaba and its customers to do transactions without having concerns over payment clearance and delivery of damaged products. This method allows buyers to make transactions securely without exposing the personal details. Alibaba’s pricing strategy to put cheapest price compared to the competitors and selling quality products helped to get competitive advantage. Through value added services like instant delivery guarantees, warranties etc. Alibaba make sure that the product price is higher than production cost.

The strategy to put the right name for his company as’ Alibaba’, the name of the character from famous story that opens the treasure using secret code also reveals the vision of Jack Ma. The vision and dedication of Jack Ma had helped Alibaba to become successful.

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