Answered Essay: Write an analysis paper on Windham where you consider the following elements:

Write an analysis paper on Windham where you consider the following elements:

How does Wyndham’s stakeholder orientation create a strategic marketing advantage?

How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?

Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?

CASE Synopsis: Themes Wyndham Worldwide Adopts a S

CASE Synopsis: Themes Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy From ts founding in 1981, Wyndham Worldwide has emerged as a global powerhouse in the lodging, timeshare, and rental industry. Along the way, Wyndham struggled through several mergers and acquisitions and an inconsistent branding strategy. Aft struggling through the recessio n of 2008, Wyndham oved quickly to reinvigorate its core brands and launch new lodging concepts, all with a laser focus on a stakeholder orientation marketing strategy. This case briefly reviews Wyndham’s history and challenges that the company faced the powerful brand that it is today. becoming reviewed Wyndham’s multifaceted stakeholder orientation marketing strategy is als with consideration for how Wyndham’s brands have become synonymous with quality, ethical leadership, customer satisfaction, and sustainability Stakeholder orientation, marketing strategy, branding strategy, ethics, sustainability social responsibility, corporate reputation, customer satisfaction, international marketing ndham Worldwide, headquartered in Parsippany, New Jersey, is a leading global provider of travel-related services including lodging timeshare and rentals. The company can be broken down into three exchange dham Hotel Group, Wyndham Vacation Ownership, and Wyndham Wyn components: Each of these parts is comprised of different companies and Exchange & Rentals. rands that are well known. in their own. right. Despite the many servic the organization offers, Wyndham Worldwide is best known for its hotel chains. Wyndham Hotel Group consists of more than 7,200 franchised hotels, including well-known brands such as Days Inn, Howard Johnson, Super 8, Ramada, and Planet Hollywood. Case Exhibit 10.1 provides an overview of Wyndham’s product mix Since Wyndham Worldwide became an independent company in 2006, the compan has achieved a solid reputation for quality and strong stakeholder management. Man different stakeholders view Wyndham Worldwide as a company that truly cares about Harper Baird and Jennifer Sawa University of New Mexico, developed this case, with assistance fron Chanda Bhasin and Cassondra Lopez, under the direction of O.C. and Linda Ferrell, University of New Mexico. The case is intended for classroom discussion rather than to illustrate effective or ineffective handling of an administrative situation 419

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