Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing

Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

Expert Answer

 Philip Kotler’s marketing plan model which is 4P’s of marketing product, price, place and promotion is useful framework for developing an effective marketing plan.The marketing mix or this 4P’s stategy define what ,marketing is and effectively how firms should goes through these 4 parameters to plan their marketing strategy.In healthcare organization Price and promotion are essential. Now there are competition in healthcare sector so if a firm charge proper price and promote the specific skills and attribute of the organization which are different from others, it can atrract more patient.
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