Solved Essay! Targeting vulnerable groups such as kids or those with little education is not only unethical, but

Targeting vulnerable groups such as kids or those with little education is not only unethical, but detrimental to our society as you have shown. The fact that something is legal, doesn’t make it right. Marketers should take the high road when marketing towards vulnerable groups. It is their responsibility in our society to make sure the market they target is better for it. Discuss this statement briefly with examples

Expert Answer

A marketer must understand the fact that rules and laws are meant to ensure that wrongdoings are controlled to the maximum possible extent. The laws are made so that people have the fear when they something wrong. But as a marketer, one most think beyond the legal aspects of his act. Responsible marketing is the responsibility of every marketer. It’s about being more responsible for the society and mankind.

The simplest example is- if a marketer is displaying an advertisemt to attract children towards alcohol or tobacco. This may not be illegal and hence this marketer is displaying advertisement. But it is detremental to society.

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