The Imagineering Project is a final project to design a new attraction for Disneyland. The project is based on adapting one Disney or Disney/Pixar Film from the list below.
MOANA
ZOOTOPIA
BIG HERO 6
PRINCESS & THE FROG
TREASURE PLANET
FANTASIA (One Short)
MULAN
WALL-E
COCO
TANGLED
FROZEN II
How to find the images for your proposal: You can create original storyboards, photograph your own 3-D models or dioramas or create a digital model of your attraction. You may use collages of found images from magazines, the Internet, etc. to illustrate your points You may pull images from other attractions (including non-Disney ones) to illustrate your points. Provide sketches, research, etc. The more visual aids (images/sketches) the better. Get us excited about this attraction.
THE WRITTEN PROPOSAL
Detailed Instructions
Organize your proposal into the following four sections and address the specific questions provided below.
Part I: Story & Character
Story analysis of the film. What is the story about (do not give a plot summary): What are the major themes? Is there a moral? What is the central dramatic question? How does the story lend itself to theme park adaptation? What specific approach to adaptation will you take? (Retelling the Story, Recreating a moment, Expanding the Story, Reapplying the Characters, or Going Behind the Scenes?) Keep this section as concise as possible.
Character discussion: Who is your lead character? The lead character(s) of your attraction might NOT be the lead character of the film. What do they “want” in the film: their goals, their desires – how are those different for your attraction? What are the important/iconic elements of the character? Keep this section as concise as possible.
Part I Narrative length: 150-175 words (½ – ¾ page)
Part II: The Pre-show
Design the queue area: Identify the location or land of the attraction (i.e Pirates is in New Orleans Square/Dumbo in Fantasyland). How are you going to build anticipation for the experience? How will you reinforce the attraction and make the queue part of the experience. What is the mood you want to create? Will it be a switchback? Will there be interactive portions? Use video? Provide at least 2 images of supporting sketches or concepts along with your narrative.
Design the costumes: Design costumes for the cast members who get you on (or in) and off (or out) of your attractions. How are their costumes setting the mood and reinforcing the story? Is it time specific? What colors will you use? Will it change with the seasons? Provide at least 2 images of costume sketches/designs along with your narrative.
Part II narrative length: 125-175 words (½ – ¾ page) [Please note: page count does not include images.]
Part III: The Show (The heart of the attraction)
Specific Questions: Address the following questions in narrative form and support with 3-6 images as needed.
What is the story of your attraction? This is not necessarily the story of the film. Is the story experiential, implicit, or explicit? How will you maintain the integrity of character?
How are you going to tell the story? Is it a “dark ride,” a roller coaster or an interactive performance? How will you move the guests thru the attraction? Will you use an omnimover? If so, what will it look like?
Identify how you will control the gaze of the audience. What will guest see?
How will you incorporate the animation from the film?
What is the sound design? What music will you use? Be specific.
Any special effects? Be specific. Use examples from other Disney Resorts Attractions to illustrate your point (i.e the “Pepper’s Ghost” technique used in The Haunted Mansion or audio-animatronics as used in Small World or Pirates of the Caribbean)
How long is the ride? If necessary – provide a “map” or a “layout” of your attraction.
Part III narrative length: 250 – 450 words (1- 1 ⅘ pages) [Please note: page count does not include images.]
Part IV: The Post Show
A. Exit back into land: What will the guests see/do after they leave the attraction? Why? How will you reinforce the experience and entice them back? Provide 2 images/sketches along with your narrative.
Merchandise: Design two pieces of merchandise guest can purchase. Provide at least 1 image of the proposed along with your narrative.
Part IV narrative length: 125-175 words (½ – ¾ page) [Please note: page count does not include images.]
Other Considerations:
Full Proposal Length: Though narrative sections will total approximately 3-4 double-spaced pages in length (750 – 1000 words), please keep your writing concise. The total length of the submitted proposal will vary based on formatting of images in each section. Please mark each section of your proposal clearly and include a word count of the narrative per section.
The Use of Images: Supporting visuals can be imbedded into the body of the narrative or organized into appendices at the end of the proposal.
