Unless the question is likely to be interesting to respondents, dosed-ended questions are often skipped. Questions related to income are considered sensitive In nature. Asking questions In the general-to-specific order reduces the potential for sequence bias. The questionnaire ends with a thank-you statement. It Is difficult to use screening questions In computer assisted surveys. The quality of data cannot be reduced even If the researcher fails to consider questionnaire layout. 84 Researchers should ask difficult questions early in the survey while the respondent is still “fresh.” One should avoid asking questions using a different measurement format in the same section of the questionnaire. Complex formats or designs can ensure reliable and valid results.
