Answer: In strategic management, the objectives are defined as the specific measures which can help in determining the results of the strategic plans. Whenever any organization develops a strategic plan it is essential that it creates measures which can help it in defining that what they want to achieve through that plan and these measures are called the objectives of the plan. These objectives define what exactly the organization wants to achieve through its strategic plan. They also help in defining the actions which are required for making the strategic plan a success. These objectives form the basis of goal setting and give a strategic direction to the company. The high quality objectives are specific, measurable, achievable, and realistic and time bound while the low quality objectives do not possess these characteristics.